The Prompt Behind My Weekly AI Executive Brief
The prompt I use to turn a noisy week of AI announcements into an executive intelligence brief.
Every week, hundreds of AI stories compete for attention. A new model tops another benchmark. A startup raises another funding round. A company launches an AI agent. A cloud provider cuts inference prices. A research paper claims a new capability. A regulator opens an investigation. Another CEO declares that software development has changed forever.
I realized I didn’t need another AI newsletter. What I needed was a way to answer a much more practical question: Which of these developments should actually change the way I think about building products, investing in platforms, managing risk, or leading teams?
Like everyone else, I started by asking AI to summarize the week’s news. The results were polished, comprehensive, and mostly useless. They repeated announcements, summarized company claims, and treated every story as equally important. There was plenty of information, but very little judgment. So I changed the assignment. Instead of asking AI to summarize the news, I asked it to become my research analyst. That change completely altered the quality of the output.
Over the last several months, I’ve continued refining the prompt. Today it produces a weekly executive brief that I actually read, and more importantly, one that changes what I choose to investigate further. The prompt has become less about AI news and more about teaching AI how an analyst should think.
Below are the principles behind it. I’ve also included the exact prompt sections I use, so if you copy them together, you’ll have a working version you can adapt to your own needs.
1. Start by Defining the Reader
Most prompts begin with the topic → “Research recent developments in AI.”
That sounds reasonable, but it leaves the most important question unanswered. Important to whom? A researcher, investor, engineer, security leader, and product manager will all read the same announcement differently.
The prompt begins by defining the audience.
The reader is a product manager working at the intersection of enterprise software, commerce, AI, platforms, security, developer tools, and emerging technology.
The reader is technically fluent and values signal, judgment, and non-obvious connections. Generic summaries, unsupported hype, announcement recaps, and filler are failure modes.That one section changes almost everything the model selects. A model release is no longer important simply because it improved benchmark scores. It becomes important if it changes latency, inference cost, deployment architecture, reliability, customer experience, or the economics of an existing workflow. A funding announcement matters only if it changes competitive dynamics. A regulation matters only if it changes what teams can build, what evidence they must retain, or who becomes accountable when AI systems fail. Defining the reader tells the AI whose attention it is spending.
2. Ask for a High-Signal Scan
Large language models love comprehensive answers. Executives rarely do. I don’t want every story from the past week. I want the handful that deserve further thought.
Scan current sources for the most consequential AI and technology developments published or materially updated during the last 7 calendar days.
Prioritize the last 24 hours when the signal is strong, but use the full 7-day window when older developments are more consequential.
Normally include 5 - 8 major developments. Include fewer if fewer clearly meet the bar.One of AI’s biggest failure modes is confusing coverage with quality. When asked for “the latest AI news,” it tries to collect everything. The hard part isn’t finding information anymore. The hard part is deciding what deserves attention and what should be ignored. A pricing change announced four days ago may be far more consequential than the product launch everyone is discussing today. This section forces prioritization instead of accumulation.
3. Tell It What Sources to Trust
Not all sources deserve equal weight. Company blogs omit limitations. Benchmarks sometimes use favorable evaluation settings. Social media strips away nuance. Newsletters often repeat claims that originated elsewhere. Eventually one unsupported number becomes accepted fact simply because everyone cites each other.
So I explicitly tell the AI where evidence should come from.
Use current web sources and do not rely on memory for time-sensitive claims about models, pricing, benchmarks, funding, leadership, product availability, regulation, security incidents, filings, partnerships, or usage data.
Prioritize primary sources including model cards, system cards, API documentation, changelogs, technical reports, research papers, GitHub releases, regulator statements, court filings, earnings materials, and security disclosures.
Use newsletters, podcasts, social media, aggregators, and Hacker News primarily for discovery or sentiment, not as the final source of truth.
Surface source disagreements. Exclude unverifiable claims. State when reliable production or adoption data is unavailable.Primary sources aren’t perfect. Companies still choose what to disclose. Researchers still frame findings in favorable ways. But they give me the best chance of understanding what was actually measured, launched, priced, or observed. That is usually enough to separate signal from speculation.
4. Every Story Must Explain the Mechanism
This is the part that improved the quality of the brief more than anything else. Most AI summaries eventually arrive at some variation of:
“This is a major shift.”
“This will transform enterprise software.”
“This changes everything.”
None of those statements actually explain anything. So every story has to answer the same questions.
For each major development explain:
• What changed
• Supporting evidence
• Why it matters
• Who should care
• The mechanism that makes it strategically important
• What a product manager should do differently
• What would make the interpretation wrongThe word mechanism is doing most of the work here. A cheaper model matters because it changes inference economics. A larger context window matters because it removes architectural complexity. An autonomous coding agent matters because it changes review workflows, testing, staffing, and engineering organization. Every important development should be explainable through a concrete mechanism, not through vague strategic language. I also ask what would invalidate the conclusion. That forces the AI to distinguish evidence from opinion.
5. Explicitly Ask It What to Ignore
This section didn’t exist in the first version of my prompt.
Include a section called Ignore or Overhyped.
Identify stories that are:
• Interesting but niche
• Too early to matter
• Lacking production evidence
• Misleadingly framed
• Strategically irrelevant despite receiving significant attention
Explain why.Research systems naturally want to include everything they find. This section gives the AI permission to leave things out.
6. Connect This Week to Last Week
The prompt forces the AI to maintain continuity.
Include sections for:
• What Changed Since the Prior Brief
• Emerging Themes
• Worth Watching
• Cross-Connections
Only include developments with meaningful new evidence or a material change in interpretation.
Do not repeat previous stories without new information.Individual announcements are rarely interesting by themselves. The patterns are. A model pricing change, an infrastructure release, and an enterprise workflow product may appear unrelated. Together they may suggest that competitive advantage is moving away from the foundation model and toward orchestration, governance, distribution, or proprietary data. That is the kind of insight I actually care about.
The Prompt Doesn’t Replace Judgment
This prompt has become one of the tools I rely on every week. It saves me hours of reading. It consistently finds developments I would have missed. It connects ideas that would have otherwise remained isolated. But it is still only a research assistant. I verify the most important claims. I challenge the strongest conclusions. I pay special attention when the evidence comes from a single interested party. The AI performs the research, synthesis, and first-pass analysis. I still own the judgment.
Instead of asking AI to summarize information, I defined the reader, the evidence standard, the quality bar, the analytical framework, and the expected output. In other words, I stopped treating it like a chatbot and started treating it like someone joining my team. I think that’s where many of the highest-leverage AI opportunities still are. Not in finding the perfect prompt. In teaching AI how you think. The specific wording of my prompt will continue to evolve. The models will improve. The sources will change. The topics will be different six months from now. If you can teach AI who it’s working for, what evidence matters, how to distinguish signal from noise, and how to explain its reasoning, you’ve done something much more valuable than generating another summary. You’ve built yourself a research analyst.
